All work
Culture · Music
Corona Hard Seltzer x Psychedelic Robot
An art-filled night. Fans walk through murals and neon with a can in hand.
- Client
- Constellation BrandsCorona
The challenge
A new seltzer needs fans to try it and talk about it. A booth in a corner does neither. The brand had to live inside the art and the night, and the night had to look good on camera.
What we did
- Built a walk-through space of graffiti murals, neon signs and colored light.
- Lit the room with stage lights and neon signs.
- Put Corona Hard Seltzer cans in guests' hands.
- Filmed the night and cut a recap video.
Results
The numbers.
- guests
- 1,200+
- cans served
- 3,000+
- social views
- 150K+
