All work
Sports · Culture
Beach Club at the State Fair of Texas
A beach club in the middle of Dallas. 24 days, every shift staffed.
- Client
- Constellation BrandsCorona
- Market
- Dallas, TX
The challenge
A fair is a long game. 24 days means thousands of fans, weekend rushes and a brand name on show every hour. One empty shift or one tired set-up shows in front of the whole crowd.
What we did
- Designed and built the Beach Club space for the fair grounds.
- Staffed every shift with trained brand ambassadors and lead ambassadors.
- Kept the space stocked, clean and on brand for all 24 days.
- Delivered a recap with totals and photos after the fair.
Results
The numbers.
- days open
- 24
- fans through the Beach Club
- 250K+
- brand ambassador shifts staffed
- 400+
- products sampled
- 60K
Photos
