All work
Sports
Mavericks and Stars arena nights
Game-night activations and watch parties for Dallas basketball and hockey fans.
- Client
- Constellation BrandsModelo
- Market
- Dallas, TX
The challenge
Game night is crowded. Fans come for the team, not for a brand. The activation has to feel like part of the night, and the people have to be in position before the doors open.
What we did
- Ran arena nights and bar watch parties around Mavericks and Stars games.
- Placed brand ambassadors at team-branded Modelo photo spots and sampling points.
- Dressed the team in custom uniforms and merch.
- Shot photo and video for social and the recap.
Results
The numbers.
- game nights activated
- 120+
- fans reached
- 500K+
- watch parties run
- 40+
Photos
